AUBURN HILLS, Mich., May 2, 2024 /PRNewswire/ --


Jeep® Gladiator, renowned as the world's most off-road capable midsize truck and the sole pickup providing genuine open-air freedom, welcomes the arrival of Tuscadero.

Tuscadero, a hue that gained acclaim on the iconic Jeep Wrangler, now graces the Jeep Gladiator, offering enthusiasts a new level of audacious style.

Available for order immediately at a U.S. MSRP of $895, Tuscadero will be hitting Jeep dealerships this summer.


"The iconic Tuscadero exterior paint color, known for its audacious presence on the Jeep® Wrangler, is making its debut on the Jeep Gladiator, solidifying its status as the world's most off-road capable midsize truck."

Responding to the fervent requests of the Jeep community, the Jeep brand proudly unveils Tuscadero, a striking chromatic magenta exterior paint color previously adorning the Wrangler, now available for the first time on the Gladiator.


"Our devoted Jeep fans clamored for the limited-run Tuscadero on the Gladiator. We listened," remarked Bill Peffer, senior vice president and head of Jeep brand – North America. "Now, the Gladiator not only offers unmatched open-air freedom but also stands alone as the sole pickup available in Tuscadero."


With 30,000 customers eagerly ordering Tuscadero upon its 2021 Wrangler debut, this vibrant hue joins a lineup of limited-edition colors, including Gobi, Gecko, Chief, and Nacho, enhancing the customization and allure of Jeep brand vehicles straight from the factory. Having recently premiered on the 2024 Jeep Wrangler, Tuscadero is set to grace dealership lots this summer.


The 2024 Jeep Gladiator presents a palette of eight exterior colors, featuring Tuscadero and the newly introduced Anvil. Coupled with various open-air freedom options such as three removable top choices, two removable door options, and a folding windshield, the Gladiator ensures an exhilarating driving experience.


Tuscadero is currently open for orders until the end of the 2024 model year at a U.S. MSRP of $895 on Gladiator Sport, Mojave, and Rubicon trims. Additional trims will see the expansion later this quarter, with arrivals in showrooms scheduled for this summer.


Jeep Gladiator

Crafted to embody the pinnacle of off-road capability among Jeep trucks, the Jeep Gladiator inherits a legacy of resilient and dependable pickup trucks, offering an unrivaled blend of rugged utility, authentic Jeep aesthetics, open-air freedom, intelligent functionality, and adaptability.


For the 2024 model year, the Jeep Gladiator elevates its game with enhanced capability, refined aesthetics, new technology integrations, expanded safety features, and increased standard content, all at a lower starting U.S. MSRP compared to its predecessor. Notable additions for 2024 include first- and second-row side-curtain airbags, standard forward collision warning (Sport S and above), standard advanced cruise control with stop (Sport S and above), Uconnect 5 system with a best-in-class 12.3-inch touchscreen radio, and wireless Apple CarPlay and Android Auto.


Powered by a standard 3.6-liter Pentastar V-6 engine, delivering 285 horsepower and 260 lb.-ft. of torque, and featuring a versatile cargo box, the 2024 Jeep Gladiator offers unparalleled capability, boasting class-leading 4x4 max towing of up to 7,700 pounds and best-in-class payload of up to 1,725 pounds.


In the *J.D. Power 2023 U.S. Initial Quality Study (IQS), the Jeep Gladiator secured the top spot for new-vehicle quality among midsize trucks. 


*Jeep Gladiator achieved the lowest rate of reported issues, tying for the lead among midsize pickups in the J.D. Power 2023 U.S. Initial Quality Study based on feedback from new vehicle owners after 90 days of ownership. For further details, visit jdpower.com/awards. 


Jeep Brand

Rooted in over 80 years of illustrious heritage, Jeep® remains the quintessential SUV brand, renowned for its legendary off-road prowess, refined interiors, advanced technology, and versatility, catering to adventurers seeking extraordinary journeys. With a diverse portfolio of vehicles, the Jeep brand invites enthusiasts to embrace life's adventures with confidence, offering a sense of safety and assurance for any expedition. Complementing this commitment is Jeep Wave, an exclusive owner loyalty and customer care program available across the entire Jeep 4x4 lineup, delivering unparalleled benefits and dedicated 24/7 support. Embracing a global electrification initiative, the Jeep brand is paving the way for the future with the transformation of 4xe into the new 4x4 standard. By 2025, all Jeep brand vehicles in North America will offer an electrified variant, enhancing their legendary off-road capabilities for the modern era.